Clear Tote Bags, next trend?

Clear tote bags are the rage of the runways – which means the trend could soon be sweeping the promotional products industry.

While the roots of clear tote bags might be utilitarian, some high fashion labels have suddenly fell in love with them, creating astoundingly expensive offerings in the category. The Prada tote is an example of the trend. It was retailing online at Nordstrom recently for $1,040 before selling out.