What’s missing?

My friend’s husband recently celebrated 30 years with his company. Previously, this had been a great milestone with much fanfare.

Unfortunately, the company merged and they adopted the sister company’s award program instead. It was a huge disappointment. They gave him a card and a catalog to order his own gift.

Really? After 30 years of hard work, dedication and loyalty, and you want him to pick a gift they could pick up while out running errands on Saturday? The couple took the coffeemaker and plans on re-gifting it at Christmas.

A personalized booklet printed with individual quotes from his colleagues about him had much more meaning. He prized that $5 booklet way more than the $150 coffeemaker.

The employee has to feel celebrated by the company, which also needs to be acknowledged in the presentation. The award should somehow reflect the company.

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