In the past, companies have focused on awards for top sales professionals or employees for years of service. Today, a recognition or incentive program is not limited to job performance or sales results. It is built around business strategy, and it will align to exactly what the company wants from bottom line.
Today companies are creating incentive programs, even “Biggest Loser”-type competitions, to encourage employee wellness. Wellness programs are taking off like crazy right now because it is so expensive to provide healthcare. Companies hope to bring down costs associated with chronic health conditions and obesity by encouraging weight loss and healthy eating while discouraging smoking – so many good things can happen from one positive action.