The writing’s on the wall – why pens and other writing instruments still rule

In a world where technology is king and the average person switches between a growing variety of devices throughout the day, it’s perhaps tempting to believe that pen and paper are becoming obsolete. The truth, however, is far from this. Despite the prominence of screens and keyboards in daily life, writing instruments remain big sellers.

The writing instrument is over 6,000 years old and will continue to evolve with time. People are looking for multifunction, with unique shapes and features, that still write smoothly and last a long time.

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