Party in a bag

The brand known for its boxed wines is leveling up its packaging game with the release of a wine-dispensing backpack. Part of a clever merch drop, Franzia’s branded backpack is designed to hold a 5-liter box of wine with an opening for the pour spout.

Promo Ready? We’ll drink to that. We keep looking for clever ways to work the actual product and packaging into unique merch drops.

Franzia Wine Box Backpack
CR: Franzia

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