According to research, our attention span has decreased from 12 seconds in 2000 to 8.25 seconds in 2015. In fact, scientist reckon we now have shorter attention spans than goldfish which has 9 seconds attention spans.
As marketers, we are trying to sell to goldfish – no wonder it is so difficult.
So we need to be clear with our message, and keep it short and sweet. Promotional products are good marketing tools which have long and high repetitive usage.